LIFE!

 PROMOTIONAL STRATEGIES OF AMAZON   Promotion is one of the key aspects of marketing mix for amazon. This detail is communicated by a variety of tools and methods such as regular advertising billboards, tv, social media and newspaper. And is affiliated on amazon websites. These blogs are sold by commission per sale by blogs advertised by affiliated websites. The affiliate click only lasts for 24 hours and is called a cookie. Amazon customers usually get a discount on products and promotion sales which require them to be aware of sales going online when being promoted on the websites and billboards. (M,Rahman 2018) Amazon has a huge marketing budget. In the fiscal year 2022, its marketing spending amounted to roughly 42.2 billion U.S. dollars (Coppola, 2023). Amazon uses digital marketing as one of its strategic promotional marketing techniques Such as SEO, Search engine optimization. Content marketing, email marketing, social media marketing and pe...