INBOUND MARKETING OF SPOTIFY AND NETFLIX
SPOTIFY INBOUND MARKETING STRATEGIES Spotify main engagement to their marketing strategies is to attract young millennials and gen-z aged between 18–35-year Spotify uses data driven personalization to attract young millennials to engage features such as discover weekly and daily mixes. They use social media and Viral marketing to increase brand awareness such as platforms as Instagram, twitter, and Tik Tok. They also partner up with celebrities to promote music. They do blog posts for advertisements and campaigns. Spotify uses and attracts users to promote the benefits of music streaming such as personalized recommendations which uses algorithms to suggest music and they used Mood based playlists which has a feature which fits your mood and helps you discover latest music. They also have music discovery features which encourages you to listen to diverse types of music. (BUILDD 2025) Strengths and Weaknesses of inbound marketing for Spotify · ...