LIFE!

  SPOTIFY INBOUND MARKETING STRATEGIES Spotify main engagement to their marketing strategies is to attract young millennials and gen-z aged between 18–35-year Spotify uses data driven personalization to attract young millennials to engage features such as discover weekly and daily mixes. They use social media and Viral marketing to increase brand awareness such as platforms as Instagram, twitter, and Tik Tok. They also partner up with celebrities to promote music. They do blog posts for advertisements and campaigns. Spotify uses and attracts users to promote the benefits of music streaming such as personalized recommendations which uses algorithms to suggest music and they used Mood based playlists which has a feature which fits your mood and helps you discover latest music. They also have music discovery features which encourages you to listen to diverse types of music. (BUILDD 2025)      Strengths and Weaknesses of inbound marketing for Spotify · ...

SCRIPT NOTES FROM TASK 2  Today I'm going to talk about the evolution history of the internet, A brief history of the internet •        The internet first started in the 1950s in the USA •        There was a huge tension between Soviet and USA. •        USA was scared there was going to be a surprise attack so that’s •        That’s when they realized they needed to take an action plan by inventing a communication system which can help them communicate properly between the two countries. •        Computers were large and expensive back then only used by scientist and university staff.  This is when the internet started by some researchers over the years to maintain communication and research.       the history of the internet span keys breakthrough from Arpanet's launch to 5g rollout each shaping   ...

 PROMOTIONAL STRATEGIES OF AMAZON   Promotion is one of the key aspects of marketing mix for amazon. This detail is communicated by a variety of tools and methods such as regular advertising billboards, tv, social media and newspaper. And is affiliated on amazon websites. These blogs are sold by commission per sale by blogs advertised by affiliated websites. The affiliate click only lasts for 24 hours and is called a cookie. Amazon customers usually get a discount on products and promotion sales which require them to be aware of sales going online when being promoted on the websites and billboards. (M,Rahman 2018) Amazon has a huge marketing budget. In the fiscal year 2022, its marketing spending amounted to roughly 42.2 billion U.S. dollars (Coppola, 2023). Amazon uses digital marketing as one of its strategic promotional marketing techniques Such as SEO, Search engine optimization. Content marketing, email marketing, social media marketing and pe...